Sarom is a leading name in the Indian furnishing industry. With an experience of over three successful decades, Sarom is currently a one stop furnishing solution provider. There have been various factors contributing to the success story, some of which are its persistent belief in quality and unswerving performance. Sarom takes pride in its staff that has over three decades of experience and guides the customers on a one on one basis to locate the perfect look for any space the customer wishes to decorate. In April 2011, banking upon each of its brand name, quality and consistent service performance, the group has now established the most advanced design studio ‘SJ Furnishings’ with ready concepts to trend in the world of Drapes & Furnishings.

Who we are

Built on the foundation of SAROM the leading name in the Indian furnishing industry, SJ Furnishing is the iconic second generation FABRIC DESIGN STUDIO serving customers for the past three decades. We provide a continuous full-grown design support facility to the Wholesalers, distributors, dealers, retailers, furniture market & most importantly the projects segment-architects, builders & interior designers. We are a one stop solution with advanced technical Support for Exclusive Window Fashions & Soft Furnishings.Sarom has always aspired to create long-term relationships with its clientele be it Retail, Wholesale, Corporate or Hospitality projects. We remain at your disposal, ALWAYS…to bring Splendour, Style, Luxury, which is Unique, lively and ‘SPECIAL’ as ‘YOU’ Are.

What we do

Sarom provides an array of innovative Interior solutions in soft furnishings, tapestry, upholstery, bed linen, home & window fashion products with committed sample, delivery and quality support. We not only interlace manufacturing & sourcing from traditional to contemporary Indian to International fabric market, but also cater to wholesalers, distributors, retailers & design professionals.
We continually upgrade values & services by innovating products, technologies & trends and believe in providing top quality service to all our clients and customers. We function with a team of talented & dedicated Technical Officials & Designers which enable us to define Luxury statement with Style for each individual.


  • To make Sarom a leading brand name in the international fabric market.
  • To amalgamate all our strengths of built image, manufacturing and sourcing in order to furnish at an international level to the growing hospitality projects in terms of retail and wholesale supply, concept development till ready mock-ups.
  • To reach out to all the commercial / corporate projects by producing & marketing a range of Interior Solutions in terms of Soft Furnishings, Tapestry, Upholstery, etc.
  • To enhance our presence in various High Street home furnishing stores & residential projects through organized retail & wholesale formats.
  • To expand our reach in international market through Home Decor trade shows, Expos, launches and mobile Product Demos.
  • To be the Best, through the pursuit of excellence in supply of quality Products, timely delivery, technical design support and services.


  • Integrity
  • Honesty
  • Perseverance
  • People
  • Creativity
  • Customer satisfaction
  • Global Sustainable Impact

The real value of a company often lies outside its business - in the minds of its customers (Retail clientele) and stakeholders (wholesalers, distributors or dealers). We essentially live and practice the above mentioned core values in a coordinated and coherent manner.